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Jul 21, 2023

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Hit one store, get everything you need, and boom—you’re done.

By Karen Johnson July 28, 2023

Parents often have a love-hate relationship with back-to-shopping (I know I do!). We want our kids to return to school feeling confident and comfortable in clothes that fit their unique style, but where do we go for that trendy tee or pair of jeans that fit well, are inclusive of all kids, and last more than a week? Well, thankfully one brand hopes to ease the BTS burden on parents this year, providing all the hot, on-trend clothing items kids want—from patterns that are loud and bold to colors that are soft and calm—so they can feel proud of their individuality and rock that first day of school with confidence. A one-stop BTS shop for the whole family, Buckle has the latest brands, styles and inclusive sizing your family needs before heading back into the classroom this fall.

For one, Buckle has it all, meaning parents don’t have to traipse from store to store looking for pants, t-shirts, shoes, and hoodies. You’ll hit one store, get everything you need, and boom— you’re done. Secondly, especially for parents like me who have multiple kids, Buckle offers a great variety of styles and inclusive sizes so you can take all your kids to one store! (And moms everywhere rejoice.) Have a kid who lives in hoodies? Buckle has plenty. Have another who absolutely needs a bold pair of flare-leg jeans in a 90s wash? Yep, they have those too. Add in the huge selection of graphic tees plus sandals, boots, and sneakers…and, let’s just say you better be ready for a full cart!

Also, I don’t know about you, but I don’t know a single mom or dad who isn’t super busy. Luckily, the easy-to-navigate Buckle app allows you to place your order quickly so your tween can get that cool new graphic tee before the first day. You can even reserve your fave style and get first access to new arrivals—then pick up your items at the closest Buckle within 24 hours!

And parents, that’s not all. Buckle offers personal shopping services too—just visit your local Buckle store for a complimentary one-on-one shopping experience. You can schedule your appointment ahead of time to make sure it works with your busy calendar and work with a stylist to help you (and your kids) select the latest trends, styles, and must-haves for any occasion. Off the rack jeans too long? Buckle can help with that too! They offer free hemming within 30 days of purchase at select stores.

Jeans have been a back-to-school staple since, well, forever, and Buckle knows that. Their line of on trend Buckle jeans covers every style out there—from the Willow & Root mom jean to the KanCan ankle skinny to the DayTrip mid-rise straight stretch, your kid is sure to find exactly what they’re looking for in the jeans department. Also, as mentioned earlier, Buckle is a one-stop shop for the whole family (even Mom can get her shopping done!) For kids, Buckle offers girls’ and boys’ jeans in sizes 4-16 as well as jeans that have short, regular, and tall inseams. (And pssst! Some have an adjustable waistband so kiddos can be super comfy as they run around and play—and their jeans will last longer as the waist can expand and grow with them. Yay!)

Also, no back-to-school shopping trip is complete without a pile of new graphic tees, and Buckle has a wide variety there too. Vintage is still en vogue, so you’ll find Billabong, AC/DC, and KISS shirts—both cropped and full length—to make sure your child can truly complete their BTS look in style. And for the kiddos who prefer athleisure style, Buckle’s exclusive Lab Valley line is made with flexibility and fun in mind. The collection has all the joggers, skorts, leggings and bike shorts they’ll need to keep up with their everyday adventures. Lab Valley offers essential separates and streamlined performance sets so shoppers can mix, match, and layer with all sorts of options.

And you definitely don’t want to miss the shoe section at Buckle. You’ll find the same Birkenstocks and K-Swiss sneakers we wore back in the day as well as some new, modern options like the super comfortable HeyDude Wally shoe that comes in endless colors and designs.

There’s no stone unturned when it comes to back-to-school shopping at Buckle—from overalls to backpacks to glitzy belts to graffiti hoodies, it’s all here. Have a kid who loves trucker hats? They got ‘em. Board shorts? Those too.

As a busy mom of three (including a teen, a tween, and a 10-year-old), hitting one single store that can outfit all my kids (plus my husband and myself!) in each of our own individual, unique styles so that we can head into fall feeling comfortable and confident—well sign me up. Shop Buckle for all the different tucks, layers, jean cuts, and shoe styles your kids love, then add in a funky statement backpack, some sparkle sunglasses, even a 6-pack of socks, and guess what? Your BTS shopping is done, and your kid is ready to face the world on that exciting first day.